Empowering the
Silver Generation
We build companies across life transitions, health, wellness, technology, housing, and leisure that empower older adults to live vibrant, independent, and fulfilling lives.
Our hands-on, long-term approach scales purpose-driven brands designed for this fast-growing demographic.
A Generational Shift
MARKET OPPORTUNITY
Population increase
By 2030, 71.6mm Americans will be 65+ (20.7% of the total population)
Industry Growth
Senior Living industry is projected to grow by 4%+/year ($805 billion by 2030)
Market Size
Valued at $5.5 trillion in 2023, expected to reach $8.5 trillion by 2032
Consumer Spending
50+ consumer base boasts significant spending power.
Home Ownership Decline
Baby boomer households expected to decrease from 32mm to 23mm by 2035
Innovation
Companies are increasingly designing products and services that cater to older adults
The Silver Gen Team
Andy Brusman
Founder
Michael Marshall
CFO
Ken Doyle
CIO
Seth Gregg
President | Clutter Cleaner SC
Elijah Duckworth-Schacter
Managing Director
Quick Answers
FAQ
We focus on businesses serving the 55+ “Silver Generation.” This includes companies in health and wellness, aging in place, in-home care, and lifestyle services that support better aging outcomes.
We take a flexible approach. Depending on the opportunity, we invest in growth-stage companies, acquire established businesses, and build new ventures from the ground up.
For acquisitions, we generally focus on established businesses with proven models, typically generating $5M or more in revenue and $1M to $5M in EBITDA. We also consider earlier-stage opportunities that strongly align with our focus.
We work with investment bankers, intermediaries, advisors, and founders. If you have an opportunity that aligns with our focus, you are welcome to submit it.
You can review our Investment Criteria page for detailed guidelines. If you are unsure, you are still welcome to submit your opportunity for consideration.
WHAT WE DO
We Invest
Backing selective growth stage companies with strong alignment to aging well and living life fully after 55.
We Acquire
Purchase and scale existing businesses with proven models and untapped growth potential in the "Silver" market.
We Launch
Creating new ventures from the ground up to address critical gaps and emerging trends in the sector.
Vertical Interests and Deal Criteria
Silver Gen Holdings targets investments and acquisitions that empower older adults to live better, healthier, and more engaged lives. The primary focus is on companies leading the shift in aging, health, and lifestyle for the 55+ demographic. Our target sectors are:
Aging in Place Technologies & Home Modifications
Businesses delivering smart home solutions, remote health devices, mobility aids, and home accessibility upgrades to enhance independence and safety for seniors.
Consumer/Health & Wellness
Providers of tailored nutrition, fitness programs, proactive health management, and technology-enabled mental health or social engagement services.
Active Aging & Lifelong Learning
Community programs, education platforms, and leisure/travel companies designed for engaged, active older adults seeking purpose and new experiences.
In-Home Care
High-quality, non-medical care, holistic support, or specialized services enabling seniors to age comfortably at home.